Team Group: Investment Company

Sara Shore

Sara Shore

Business Solutions Strategist

Sara Shore has worked in the Real Estate industry for over a decade and brings a wealth of experience that contributes to growth and scalability. As the Business Solutions Strategist,  Sara uses her technical and operational understanding of GRE’s processes to support the advancement and improvement of user experience across all platforms.

Sara has a strong foundation in creating partnerships with Leadership, Regional Managers, and colleagues in support of growth and strategic initiatives. Throughout her career, she has been heavily involved with various aspects of Accounting, HR, Safety, and Operations, and she works hard to create an environment where employees feel supported. Sara enjoys understanding processes from various angles and identifying ways to improve them. She has an innate ability to make things better than how she found them and takes a thoughtful approach to change management.

Known for being reliable and helpful, Sara treats everyone she meets with respect. She incorporates GRE’s core values into her day-to-day work and keeps integrity and a customer-focused mindset forefront in all interactions, whether it’s with someone at the corporate office, an outside vendor, or a member of the community.

Sara grew up in western Washington and attended the University of Washington, where she received her degree in Communications with a focus on Public Relations and Broadcast Journalism.

Eric Rogers

Eric Rogers

Director of Debt & Transactions

Eric joined GRE in 2014 as an intern for the Asset Services department while completing his degree in Business from Washington State University. He was hired upon graduation as an Associate, continuing to work in Asset Services before transferring to the Development and Construction teams. Eric found his niche as a Financial Analyst in 2017 where he began learning about the investment side of business operations.

As the Director of Debt & Transactions, Eric is responsible for sourcing investment opportunities in target markets, debt placement, overseeing underwriting on new acquisitions, and developing investment strategies for future and current development and renovation projects.

An avid sports fan, Eric is a supporter of the nonprofit Courts for Kids, an organization that builds sports courts for children in economically disadvantaged areas.

Audrey Riddle

Audrey Riddle

Impact Program Ambassador

Audrey Riddle joined Goodman Real Estate in 2018 as the IMPACT Program Ambassador. She brings a wealth of service experience to the role, with years of experience contributing to the growth of her community through philanthropy and engagement.

Prior to joining GRE, she worked for the Catholic Housing Services as a Program Manager and managed an apartment building for low-income working families and families coming out of homelessness. Throughout her career, she has kept her goal of bringing dignity and compassion to all residents as her north star. Audrey believes that listening and asking questions is essential to creating a creative and holistic strategy. Energetic and compassionate, Audrey strives to be a positive influence in everything she does.

Audrey holds a BA in Psychology from Seattle Pacific University (SPU) with minors in Leadership Studies, Reconciliation Studies, and Women’s Studies. Born and raised in Western PA, Audrey moved to Seattle to attend SPU. While there, she worked with Tent City 3 during their second stay on SPU’s campus. Through that experience, she developed a passion for service and combatting homelessness.

Audrey is active in her community and organizes a monthly community meal through her parish, St. Paul’s Episcopal Church.  In her free time, she is active and enjoys running as well as participating in a year-round indoor soccer team and kickball team.

George Petrie

George Petrie

Chief Executive Officer

As the CEO of Goodman Real Estate, George brings more than 35 years of industry experience and expertise. George has cultivated a professional culture driving success through the company’s mission, vision, and values. He has led teams to develop, acquire, and dispose of over 350 assets globally. With experience in finance, accounting, property and asset management, and capital markets, George invests his time and talents to the future of real estate investment at GRE.

George drives satisfaction by challenging his team at GRE to reach their goals and fostering growth and leadership within each individual. He is a passionate advocate for increasing the national housing supply by influencing policymakers to remove legislative and regulatory barriers. George believes that a portion of profitable work should go toward those at risk in the community. This led to the creation of IMPACT, a company-wide initiative that collaborates with local non-profits to serve vulnerable groups, focusing on shelter, community, education, sustainability, and relief.

Outside of work, George serves on several non-profit boards, spends quality time with his wife and three daughters near the University of Washington, and enjoys boating, skiing, traveling, and supporting local charities.

Kelli Jo Norris

Kelli Jo Norris

President

As President of Goodman Real Estate (GRE), Kelli Jo is a passionate servant leader who has driven the success of GRE’s three companies’ integration, which resulted in all companies operating at its highest potential. She attributes their success by focusing on developing a foundation of vision, strategy, and goals in partnership with CEO George Petrie. Her goal of creating a culture of positivity, transparency, and authenticity not only attracts top talent but also cultivates the next generation of leaders.

With an innovative and inclusive leadership style, Kelli Jo fosters an environment of humility while empowering her team and celebrating their successes. Through mentorship and developing team members and she challenges each person to grow in their roles and beyond.

Kelli Jo first joined Goodman Real Estate in 1996. Her career spans more than 25 years, working in every facet of real estate including development, property management, acquisition, and land disposition.

Kelli Jo is an active member of several industry organizations such as the North Seattle College (NSC) Residential and Property Management B.A.S. Advisory Board, Commercial Real Estate Women (CREW), and Downtown Seattle Association (DSA). Kelli Jo and her family enjoy an active lifestyle. In addition to being avid equestrians, they love to ski, hike, run, and enjoy time together.

Chad Lenchuk

Chad Lenchuk

Director of Asset Services

Chad began working with John Goodman in 1998 as an Acquisition Underwriter in what was then Goodman Financial Services. After five years away as an Investment Manager for Schnitzer West, he returned to GRE in 2006.

As the Director of Asset Services, Chad manages a multifamily portfolio of approximately 3,000 units and specifically enjoys completing acquisition rehabilitations. Chad is responsible for the asset management of the firm’s investments and plays a key role in our growth and success. Known for his financial strength, Chad has a knack for reviewing and creating financial reviews of properties. Chad is passionate about creating value and enjoys improving the efficiency, leasing ability, and value of a property.

Chad holds a degree in both Economics and Business from the University of Washington and is a CPM candidate. He is actively involved with the National Association of Industrial and Office Properties (NAIOP), Institute of Real Estate Management (IREM), and the Building Owners and Managers Association (BOMA). Chad participates annually in the Space Needle “Base 2 Space” stair climb to benefit Fred Hutch Cancer Research Center. Having seen several friends and family members affected by cancer, Chad’s competitive nature motivates his fundraising efforts. During the inaugural event, he is proud to say that he was the #1 overall fundraiser. Since then, he has consistently been one of the top 5 fundraisers every year, raising approximately $18,500 over the span of 3 years.

John Goodman

John Goodman

Chairman

John Goodman is a well-established business professional and active philanthropist in the Greater Seattle area. With over four decades of experience in real estate investment, management, and development, John’s illustrious career is a testament to his entrepreneurial acumen and deep market insight. He is the founder and chairman of Goodman Real Estate, an investment firm that skillfully constructs and manages a diverse portfolio of multi-family and commercial assets.

Throughout his career, John has demonstrated exceptional leadership in the real estate sector by owning an impressive 350 buildings, encompassing over 40,000 apartment units and 2.5 million square feet of office space. His notable contributions have helped shape the Puget Sound region’s landscape of commercial space and multifamily housing.

John’s success is not merely a result of his business prowess but also his unyielding integrity, cherished professional and personal relationships, and the dynamic team of real estate professionals he has cultivated over the years. His visionary approach coupled with his infectious enthusiasm and ability to transform ideas into reality has been the driving force behind Goodman Real Estate’s accomplishments.

In recognition of his remarkable achievements, John was honored with the Washington Multifamily Housing Association Lifetime Achievement Award in 2013, further solidifying his legacy in the industry. His entrepreneurial journey has seen him establish and own several successful companies, including Pinnacle Property Management Services (at one time the largest multifamily manager in the United States), Cascade Affordable Housing, Olympic Housing, Goodman Hospitality, Triad Development, and the Goodman Office division. Over the years John has owned or managed in forty-two states, fifty cities and four countries.

Beyond his corporate achievements, John is deeply committed to giving back to his community. In 2005, he established the Goodman Foundation, which supports organizations dedicated to enhancing the lives of children and their families. Some of the beneficiaries include the Ballard Boys & Girls Club, Seattle Children’s Hospital, and the Big Brother/Big Sister program.

A proud Seattle native, John leads a fulfilling personal life alongside his successful career. He is a devoted husband and father to three children. In his leisure time, he relishes in the company of his friends and family, enjoying pursuits such as racing, golfing, and boating.

Deb Dewall

Deb DeWall

Executive Specialist

Deb joined Goodman Real Estate in 2012 bringing a wealth of experience in property management and real estate spanning over an impressive 17 years in the industry. As an Executive Specialist, Deb is an integral member of the team, providing unparalleled financial and accounting support to the Executive Leadership Team.

Deb’s exceptional proficiency in accounting, project management, and database administration has been widely recognized by her peers. Her remarkable ability to effortlessly handle these complex tasks stems from her innate strength and astute observation skills.

Away from the office, Deb is a devoted family person with a passion for spending quality time with her loved ones. Her leisure time is centered on the great outdoors, where she loves spending time in the sun hiking, camping, and exploring new destinations. Deb’s adventurous spirit has taken her to some of the most picturesque locations around the world, and she continually seeks out new experiences.

2024, Goodman Real Estate