As Chief Executive Officer of Goodman Real Estate, Kelli Jo Norris brings over 25 years of experience in the real estate industry, where she has excelled in every facet of the business, including development, property management, acquisitions, and land disposition. A dynamic and visionary leader, Kelli Jo is known for her ability to build, grow, and mentor high-performing teams while driving operational excellence and exceeding organizational goals. Her ability to combine data-driven decision-making with a deep understanding of market dynamics has been instrumental in driving GRE’s operational excellence and exceeding organizational goals.
Kelli Jo’s leadership journey at Goodman Real Estate began in 1996, and her impact has been transformative. She has played a pivotal role in the integration and success of GRE’s three companies, ensuring they operate at their highest potential. Her unique strength lies in fostering a culture of positivity, transparency, and authenticity, which not only attracts top talent but also inspires and cultivates the next generation of leaders. At the same time, Kelli Jo is deeply committed to building and improving GRE’s internal systems and processes, empowering her team to leverage data and analytics to make informed decisions and achieve measurable results. Her ability to balance strategic vision with operational precision ensures that GRE remains a leader in the real estate industry.
Kelli Jo thrives on empowering her teams through mentorship and development, challenging them to grow both professionally and personally. Her leadership style creates an environment of humility, collaboration, and celebration of team successes, driving GRE’s continued growth and performance. Her passion for leadership, mentorship, and community reflects the core values that drive Goodman Real Estate’s success and vision for the future.
Recognized as one of the Top 50 Women Leaders of Washington in both 2023 and 2025, Kelli Jo’s contributions to the real estate industry and her community are widely celebrated. She is an active member of several industry organizations, including the North Seattle College (NSC) Residential and Property Management B.A.S. Advisory Board, Commercial Real Estate Women (CREW), and the Downtown Seattle Association (DSA).
Beyond her professional achievements, Kelli Jo and her family—husband Jerry and their grown children, Trevor and McKenna—are most at home on the ski slopes or at the barn, embracing an active life and time together.