Fred Eastman

Chief Financial Officer

Fred Eastman is the Chief Financial Officer at Goodman Real Estate where he oversees all finance and accounting functions across the organization. Fred’s primary focus is ensuring the finance and accounting team is well-trained, focused on collaboration within GRE, and delivering timely and accurate financial reporting.

Fred comes to GRE after having started with us back in 2009 before a career pivot over to Pinnacle in 2011. Starting out his career in public accounting as an auditor at Ernst and Young, Fred has spent his entire career in real estate accounting and possesses a wealth of experience with executing unique business transactions while managing monthly and yearly financial reporting. With professional strengths in the areas of managing robust teams and establishing connections with people, Fred is passionate about building team consensus and a shared purpose to foster a collaborative working environment. He thrives on strategic planning and focusing on efficient execution of tasks.

Fred graduated from Seattle University with a degree in Business Administration and holds his CPA licensure. When not at work, Fred enjoys spending time with his family and coaching his two boys in baseball, football, and golf. He is an avid Seahawks fan who enjoys attending home games as much as traveling to away games. Fred enjoys travel—especially to Mexico—and loves playing golf.

Evan Lawler

Vice President Development

Evan Lawler brings a successful track record of developing multi-family properties and more than 16 years of development and construction experience to his role as Vice President of Development at Goodman Real Estate. In his work overseeing development of multi-family communities, he grows investments in targeted markets throughout the western US and scales processes while improving efficiencies and reducing risk.

A critical and strategic thinker, Evan is a strong leader and expert problem solver. He takes ownership of each aspect of his work and encourages that same level of buy-in from his team. He enjoys having his hand in each step of the development life cycle—as each step provides its own challenges and rewards, no day at work is ever the same.

Evan completed a BSBA in Real Estate & Construction Management at the University of Denver and a Certificate in Commercial Real Estate at the University of Washington, a program that he is now involved with as a Project Advisor. Outside of work, he spends time with his wife, son, and dog. They spend as much time as they can outside snowboarding, mountain biking, hiking, running, fly fishing, and camping.

Queenie Tsang

Portfolio Accountant

Queenie Tsang has a robust background in commercial and residential real estate accounting, having worked for many well-known companies in the industry, including Trammell Crow, Schnitzer West, and Hines. She joined Goodman Real Estate in 2021 as a Portfolio Accountant.

Even though her day-to-day work is heavily numbers focused, Queenie believes that communication, teamwork, and the ability to think outside the box are integral to her success. Her colleagues enjoy working with her because she is a team player, reliable, and fun to be around.

Queenie grew up in Hong Kong and attended Eastern Washington University, where she received a BA in Accounting and Finance. She is an animal lover and a supporter of many non-profit organizations. In her spare time, she loves to hike, play with her dogs, and learn new things.

Alex Occhi

Asset Services Analyst

Alex Occhi joined Goodman Real Estate in early 2021. As an Asset Services Analyst, Alex supports the asset services team and ensures efficient operations across the multi-family properties. He has a strong data analytics and economics skill set, which he uses to analyze data and communicate trends and performance metrics.

Alex thrives in a collaborative team environment where he knows his ideas are heard, and others will share their ideas in turn. He enjoys building connections with his colleagues and has earned a reputation for being loyal, trustworthy, and reliable—traits he values and incorporates into his day-to-day work.

Alex hails from Colorado Springs, CO, and he received a Bachelor of Arts in Economics from CU Boulder. An accomplished bicyclist, he once completed a 100-mile bicycle ride around Colorado. Other than biking, he enjoys camping, hiking, and skiing.

Devinne Carmichael

Risk & Safety Compliance Lead

Devinne Carmichael has over 12 years of experience across civil, residential, and commercial construction. As the Risk & Safety Compliance Lead for Goodman Real Estate, Devinne oversees risk management across the company and ensures compliance with GRE’s high standards.

Devinne excels in the compliance and regulatory side of the industry because of her attention to detail and thirst for knowledge. Her love of learning helps her stay up to date on industry trends, and she seeks out conferences and continuing education courses.

Devinne grew up in Southport, NC, and graduated from the University of North Carolina at Wilmington. She can often be found cooking, refinishing furniture, decorating, and exploring the beautiful Puget Sound area.

Salome Molia


Salome Molia joined Goodman Real Estate as a Property Management Associate in early 2020 as part of the Year Up Puget Sound Program, and when that program ended, she was hired as a full-time employee. Her passion and aptitude towards real estate made her the perfect candidate for GRE.

Salome’s ability to incorporate GRE’s core values through her day-to-day activities makes her a perfect fit with the team. Naturally optimistic, she seeks to spread an uplifting atmosphere wherever she goes. She exudes patience and determination and has earned a reputation for being trustworthy and creative. Salome has a lot of grit and creativity and uses these skills to make the best of every opportunity she is faced with.

When not working, Salome spends her time with her family and friends. She’s a talented artist and loves drawing, painting, and going to museums.

Sara Shore

Operations Lead

Sara Shore has worked in the Real Estate industry for 8 years and brings a wealth of experience that contributes to growth and scalability. Drawn to the culture of collaboration, she joined Goodman Real Estate in 2019 as the Operations Lead. Her main focus is on operations and risk management for the multi-family side of the business.

Sara has a strong foundation in creating partnerships with Leadership, Regional Managers, and colleagues in support of growth and strategic initiatives. Throughout her career, she has been heavily involved with various aspects of Accounting, HR, Safety, and Operations, and she works hard to create an environment where employees feel supported. Sara enjoys understanding processes from various angles and identifying ways to improve them. She has an innate ability to make things better than how she found them and takes a thoughtful approach to change management.

Known for being reliable and helpful, Sara treats everyone she meets with respect. She incorporates GRE’s core values into her day-to-day work and keeps integrity and a customer-focused mindset forefront in all interactions, whether it’s with someone at the corporate office, an outside vendor, or a member of the community.

Sara grew up in western Washington and attended the University of Washington, where she received her degree in Communications with a focus on Public Relations and Broadcast Journalism.

April Madsen

Marketing & Brand Manager

April Madsen has worked in the Real Estate industry since 2002, bringing her passion for marketing & development to companies such as Schnitzer West, CBRE, and Realogics Sotheby’s International Realty.  She joined Goodman Real Estate in early 2019 and manages the branding and marketing initiatives for corporate and new development communities.

April’s work is driven by her joy in seeing projects come to fruition and her hard work delights others. She loves collaborating with team members to create the best possible results.

With her excellent attention to detail, creativity, and high-level of organization, people love to partner with April. She brings passion and positivity to everything she does and is excited to be part of a company that values its employees and prioritizes career growth.

April grew up in a small town in eastern Washington and attended Washington State University, where she received a BA in Communications. She is a Fred Hutch Innovator’s Network Member, a Fred Hutch Innovator’s Network “IN for the Hutch” Event Committee Member, and a Sustaining Member of the Junior League of Seattle.

When she’s not working, April loves to travel, play golf with her husband, and spend time with her son and her Bernese Mountain Dog named Olive.

Miranda Reese

Human Resources Generalist

Miranda Reese, PHR, brings over 7 years of HR experience to Goodman Real Estate. As the Human Resources Generalist, Miranda provides a bridge of communication between the executive team and their employees. She oversees the onboarding of new team members to the company. Miranda understands the importance of showing employees their value through timely recognition and regular performance reviews.

Miranda grew up in beautiful Fort Collins, CO and attended the University of Denver where she received her BA in Psychology. After graduating, she volunteered at numerous mental health and counseling facilities around the Denver, CO area before moving to Seattle. Miranda has held a Professional in Human Resources certification (PHR) since 2016 and is an active member of the Lake Washington Human Resource Association (LWHA) and Society for Human Resource Management (SHRM).

Outside of work, Miranda and her husband enjoy outdoor activities, hiking and camping in the summer and skiing in the winter.

Quyen Karlsen

Executive Assistant

Quyen Karlsen has 4 years of specialized experience in leasing and development for new construction and renovation projects and a proven talent for increasing property occupancy through creative marketing. Her passion for Real Estate brought her to Goodman Real Estate in 2018, and she quickly became known for her ability to gracefully tackle any project and/or challenge that comes her way.

As the Corporate Services Executive Assistant for GRE, Quyen wears many hats while ensuring that each project is completed accurately. She prides herself on her ability to think creatively and find solutions that enable business success. Quyen’s project coordination skills make her an invaluable asset to the Corporate Services team. Her efforts coordinating the schedules of the leadership team, keeping lines of communication open between and within departments, contributing toward the betterment of GRE, and continuing to grow in her career has made her a pillar of the company. Always curious, Quyen relishes the challenge of learning new technology, and she is one of the first to adopt and embrace new skills.

Born and raised in Seattle, Quyen attended Western Washington University and received a Bachelor of Arts degree with a double concentration in Finance and Marketing. Quyen loves traveling and trying new restaurants. She loves coffee and is rarely seen without a Starbucks cup in hand.

Eric Rogers

Associate Director of Investments & Analytics

Eric joined GRE in 2014 as an intern for the Asset Services department while completing his degree in Business from Washington State University. He was hired upon graduation as an Associate, continuing to work in Asset Services before transferring to the Development and Construction teams. Eric found his niche as a Financial Analyst in 2017 where he began learning about the investments side of business operations.

As the Associate Director of Investments & Analytics, Eric is responsible for appraisal coordination, underwriting for new acquisitions, and tracking sales and proceeds for any new investment deals as well as future and current development and renovation projects. Eric also helps track portfolio performance for all assets and oversees the running of GRE’s Rentlytics program.

Eric loves analyzing data and working with Microsoft Excel. He has a knack for showing data in an easy-to-read way and helped roll-out the company’s Business Intelligence program in 2017. Eric thrives while learning and is continually looking for ways to grow professionally.

An avid sports fan, Eric is a supporter of the nonprofit Courts for Kids, an organization that builds sports courts for children in economically disadvantaged areas. He had the opportunity to travel to Costa Rica and work with the community there on this project. Their mission is to build athletic courts with communities around the world while fostering cross-cultural understanding. This experience gave Eric the travel bug, and he is excited to continue to explore the globe.

Audrey Riddle

Impact Program Ambassador

Audrey Riddle joined Goodman Real Estate in 2018 as the IMPACT Program Ambassador. She brings a wealth of service experience to the role, with years of experience contributing to the growth of her community through philanthropy and engagement.

Prior to joining GRE, she worked for the Catholic Housing Services as a Program Manager and managed an apartment building for low-income working families and families coming out of homelessness. Throughout her career, she has kept her goal of bringing dignity and compassion to all residents as her north star. Audrey believes that listening and asking questions is essential to creating a creative and holistic strategy. Energetic and compassionate, Audrey strives to be a positive influence in everything she does.

Audrey holds a BA in Psychology from Seattle Pacific University (SPU) with minors in Leadership Studies, Reconciliation Studies, and Women’s Studies. Born and raised in Western PA, Audrey moved to Seattle to attend SPU. While there, she worked with Tent City 3 during their second stay on SPU’s campus. Through that experience, she developed a passion for service and combatting homelessness.

Audrey is active in her community and organizes a monthly community meal through her parish, St. Paul’s Episcopal Church.  In her free time, she is active and enjoys running as well as participating in a year-round indoor soccer team and kickball team.

George Petrie

Chief Executive Officer

As CEO of Goodman Real Estate for more than 15 years, George believes the company’s mission, vision, and values has created a culture that has attracted extraordinary professionals and kept the company on a successful course. During his tenure, he has overseen the teams that developed, acquired, and disposed of over 350 assets in four countries. With experience spanning roles in finance, accounting, property management, asset management, and capital markets, George’s knowledge, experience, and skill move GRE in the direction of the future of real estate. George graduated from the University of Washington and earned his CPA, CPM, CCIM, and RPA real estate designations.

George finds satisfaction by challenging his team to achieve their goals while ensuring each person is encouraged and has opportunities to grow. He considers every team member at GRE to be a leader and supports them as they develop an understanding of their strengths and how to use them within the organization. George firmly believes there is a significant shortage of housing nationwide due to questionable regulatory policies. He advocates for the removal of barriers that policy makers can influence, both legislative and regulatory, so that housing supply will increase for the benefit of current and future generations.

George believes that a portion of profitable work should go toward those at risk in the community. This belief led George to create IMPACT—a company-wide program with a mission to provide a sense of place for all of GRE’s community by collaborating with local non-profits to serve the vulnerable with a focus on shelter, community, education, sustainability, and relief. He personally serves on several non-profit boards, including WBPA, CRISTA, V16, and the North Seattle College Real Estate Program.

George and his wife have three grown daughters, live near the University of Washington, and like to spend time boating, skiing, traveling, and financially supporting local charitable organizations.

Kelli Jo Norris


As President of Goodman Real Estate (GRE), Kelli Jo is a passionate servant leader who has driven the success of GRE’s three companies’ integration, which resulted in all companies operating at its highest potential. She attributes their success by focusing on developing a foundation of vision, strategy, and goals in partnership with CEO George Petrie. Her goal of creating a culture of positivity, transparency, and authenticity not only attracts top talent but also cultivates the next generation of leaders.

With an innovative and inclusive leadership style, Kelli Jo fosters an environment of humility while empowering her team and celebrating their successes. Through mentorship and developing team members and she challenges each person to grow in their roles and beyond.

Kelli Jo first joined Goodman Real Estate in 1996. Her career spans more than 25 years, working in every facet of real estate including development, property management, acquisition, land disposition.

Kelli Jo is an active member of several industry organizations such as the North Seattle College (NSC) Residential and Property Management B.A.S. Advisory Board, ConstructDiversity, Commercial Real Estate Women (CREW) and Downtown Seattle Association (DSA). Kelli Jo and her family enjoy an active lifestyle. On top of being avid equestrians, they love to ski, hike, run, and enjoy time together.

Chad Lenchuk

Director of Asset Services

Chad began working with John Goodman in 1998 as an Acquisition Underwriter in what was then Goodman Financial Services. After five years away as an Investment Manager for Schnitzer West, he returned to GRE in 2006.

As the Director of Asset Services, Chad manages a multifamily portfolio of approximately 3,000 units and specifically enjoys completing acquisition rehabilitations. Chad is responsible for the asset management of the firm’s investments and plays a key role in our growth and success. Known for his financial strength, Chad has a knack for reviewing and creating financial reviews of properties. Chad is passionate about creating value and enjoys improving the efficiency, leasing ability, and value of a property.

Chad holds a degree in both Economics and Business from the University of Washington and is a CPM candidate. He is actively involved with the National Association of Industrial and Office Properties (NAIOP), Institute of Real Estate Management (IREM), and the Building Owners and Managers Association (BOMA). Chad participates annually in the Space Needle “Base 2 Space” stair climb to benefit Fred Hutch Cancer Research Center. Having seen several friends and family members affected by cancer, Chad’s competitive nature motivates his fundraising efforts. During the inaugural event, he is proud to say that he was the #1 overall fundraiser. Since then, he has consistently been one of the top 5 fundraisers every year, raising approximately $18,500 over the span of 3 years.

2022, Goodman Real Estate